What is Generative Engine Optimisation (GEO)?+
GEO is the practice of making your business easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and recommend. Where SEO optimises for a list of ten blue links, GEO optimises for a single synthesised answer. Seoptist measures how often and how accurately you appear in those answers, then tells you what to change on your site to improve.
Do you scrape ChatGPT or other AI websites?+
No. Seoptist never scrapes consumer AI interfaces and never creates fake accounts. We query the engines through their official APIs (OpenAI, Google Gemini, Perplexity Sonar, Anthropic) and use licensed data providers (DataForSEO, SerpApi) for Google AI Overviews and AI Mode. That keeps the data reliable and keeps everyone within the providers' terms of service.
What is SEO and why does it still matter?+
SEO (search engine optimisation) is the process of improving your website so it ranks higher in search results on Google and Bing when potential customers search for your products or services. It still matters because AI assistants draw heavily on the same signals: a crawlable, fast, well-structured site with clear, trustworthy content is what both search engines and AI models reward. Seoptist covers the classic SEO work and the new AI visibility work in one place.
How long does it take to see results?+
AI visibility can change within weeks once you fix the basics (crawler access, structured data, clear entity information), because AI engines that use live retrieval pick up changes quickly. Classic organic rankings are slower and typically take three to twelve months to move materially, depending on competition. Seoptist tracks both every week so you can see progress, and the checklist shows the quick wins first.
What does Seoptist actually do, in short?+
Seoptist asks the AI engines the questions your customers ask, records whether and how you are mentioned, compares you with competitors, and audits your website for technical SEO, on-page, performance, structured data and GEO readiness. Every finding lands in one prioritised improvement checklist with step-by-step fixes and copyable code. You also get keyword and rank tracking, Core Web Vitals, Search Console and GA4 data and weekly reports.
Is this an agency? Will you do the work for me?+
Seoptist is a software platform, not an agency. You (or your agency) get the diagnosis and the prescription: a clear checklist with how-to-fix instructions. Most items are quick to apply yourself or hand to your developer. If you would rather have someone do it, each checklist item has an "ask for help" option and we can connect you with a partner agency.
Do you use any black-hat tactics, PBNs or low-quality backlinks?+
No. Seoptist follows ethical, white-hat practice that aligns with search engine and AI provider guidelines. Our recommendations focus on genuine content quality, technical health, structured data and real authority signals. We never suggest keyword stuffing, cloaking, private blog networks, comment spam or bought links, because they risk penalties and simply do not work with AI engines.
Is AI-generated content good for SEO and GEO?+
It can help, with care. AI is useful for drafting and structuring, but content must be reviewed by a human, be accurate, and add something a reader cannot get elsewhere. Thin, generic AI text tends to perform poorly in both search and AI answers. Seoptist's content tools produce briefs and on-page suggestions, and we always recommend expert review before publishing.
How do you track and measure progress?+
Each week Seoptist re-runs your prompts across the selected engines and records mentions, position, sentiment, accuracy and citations. You get a visibility score per engine, share of voice against competitors, a site health score from the audit, and integrations with Google Search Console and GA4 for traffic (including traffic referred by AI assistants). Everything is charted over time and summarised in a weekly email or PDF report.
Is the free AI Visibility Check really free?+
Yes. Enter your domain, sector and town, verify your email, and we run five realistic customer prompts across two AI engines and show you a snapshot score. There is no card and no obligation. The full product adds more prompts, up to seven engines, competitors, the audit and the checklist, with a 14-day free trial.