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Practical guides on Generative Engine Optimisation (GEO), AI crawlers, llms.txt, structured data and classic SEO from the Seoptist team.
Latest
Clients are asking what you are doing about ChatGPT. Here is a reporting framework for agencies: the KPIs that hold up, a sensible cadence, white-label delivery, and the language that avoids promising what nobody can guarantee.
· 6 min read
You rank well on Google but ChatGPT never mentions you, or the other way round. Here are the six reasons the two diverge and what to do about each.
· 4 min read
Visits from AI assistants land in GA4 as ordinary referrals and get lost. Here is a channel group, a regex and a report that separate them, plus the gaps to be aware of.
· 5 min read
What the llms.txt proposal is, what it does and does not do for AI visibility, and a copy-and-paste template for a UK business website.
· 4 min read
AI assistants do not summarise your page; they extract passages from it. Here is the paragraph structure that gets extracted, with before-and-after examples you can apply to any service page.
· 6 min read
A practical guide to the AI user agents that matter, what each one does, and a robots.txt you can copy that lets assistants cite you without giving away the whole site.
· 4 min read
AI Overviews now sit above the organic results for a growing share of UK searches. Here is which queries trigger them, how the sources are chosen, and what to change on your site to be one of them.
· 6 min read
GEO is how you get recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews. Here is what it means, how it differs from SEO, and where to start.
· 3 min read
Perplexity shows its sources with every answer, which makes it the most transparent engine to optimise for. Here is what it cites, why, and how to get your pages into the list.
· 5 min read
An assistant that sends customers to your old address or quotes last year's prices is worse than one that ignores you. Here is where the wrong facts come from and a repeatable way to correct them.
· 6 min read
Not all structured data earns its keep. These four schema.org types remove the ambiguity that stops AI assistants recommending you, with JSON-LD examples you can adapt.
· 6 min read
A practical, ordered checklist for plumbers, electricians, cabling contractors, dentists and other local trades who want to be recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews.
· 6 min read
There is no position one in a ChatGPT answer. Share of voice is the metric that makes AI visibility measurable, comparable and worth reporting. Here is how to calculate and read it.
· 5 min read
When someone asks ChatGPT for a plumber, an accountant or a software tool, it names three to five businesses. Here is how that shortlist is built, which parts you can change, and which you cannot.
· 5 min read
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