Glossary
AI visibility
In short: AI visibility is the share of AI assistant answers to relevant prompts in which your brand is mentioned.
AI visibility measures whether an AI assistant mentions your brand when a customer asks a question you would want to be the answer to. It is the GEO equivalent of a ranking, but it is a rate rather than a position, because assistants do not return a fixed list and the same prompt can produce different answers on different runs.
Seoptist calculates visibility per prompt, per engine and per day as the number of sampled answers that mention the brand divided by the total number of samples. Each prompt is asked three times per engine every week through official APIs, so a visibility of 0.67 on ChatGPT means two of the three answers that week named you. Scores are then aggregated to brand level and charted over time.
Visibility on its own does not say how you were mentioned. It is normally read together with:
- Average position: where you appear in a numbered or bulleted list.
- Sentiment score: whether the mention was positive, neutral or negative.
- Citation rate: whether your own domain was linked as a source.
- Share of voice: your mentions relative to competitors.
Because answers are probabilistic, trend lines over several weeks are more meaningful than any single snapshot.